This year Max Mara held a show in its hometown of Reggio Emilia- its headquarters, a 1957-vintage modernist structure that in 2007 was turned over to house the fruits of all that art-collecting—the Collezione Maramotti.
Max Mara’s lead designer tends to stay out of the spotlight, yet Ian Griffith’s is one of the most influential designers of our time. Griffith’s style background is that of a punk fashion. For this particular collection he said that “ he wanted to send subliminal messages relating the clothes from his collection to the avant-garde art around them – that classic doesn’t have to be conservative”.
The theme of the show of drawing inspiration from the great artist, and adding it to the collection was evident. For example Giovanni Anselmo’s Torsion sculpture from 1968 (a leather cloth sunken in a large cement block and twisted around a wooden bar that holds it in place) became the inspiration for a beautiful torchon motif with crystals that stood out on a one-shoulder evening dress. While the long pleated skirts pointed to the textures and graining in the works of the irreverent Manzoni.
My favourite look was the aubergine coloured silky dress, worn with baby blue relaxed fit double breasted coat I loved the luxurious silky tint. As with all camel coats and conservative northern Italian style was always one of the core values of Max Mara. of all the overcoats- as with all Max Mara clothes the quality is visible to the naked eye.
For this collection I gravitated towards liking the white and beige colours as they are so fresh and I feel like are the ultimate representation of timeless Max Mara resort collection colour scheme.
To me although the message of the show was that classic does not have to be conservative, all the silhouettes and the fits did resemble a more conservative style. That being said the entire collection was all done with impeccable craftsmanship, timeless simplicity with a profound knowledge of fabric qualities and fit ( the kind that takes a brand 40 years to acquire). Refined and sophisticated- Max Mara does it best.